About the author
Handmade seller, software founder, and writer on the real work of running a product-based business from scratch.
I've been making and selling handmade products for over a decade. What started as a creative outlet turned into a real business selling across Etsy, my own website, and eventually multiple platforms at once.
That's where things got complicated. Every platform had its own inventory. Every order could oversell stock that was already committed somewhere else. I spent more time patching together spreadsheets and third-party tools than actually making things.
The software that existed was built for manufacturing businesses, not for makers. The closest options were expensive, slow to learn, and still didn't solve the multi-channel sync problem cleanly. So I built Batchforja — inventory and production management software designed specifically for handmade sellers who make from raw materials and sell across multiple platforms simultaneously.
I write about the practical side of running a product-based business: pricing that actually covers your costs, managing production when demand spikes, and making sense of the numbers that tell you whether your business is working.
Pricing & profitability
True cost of goods, margin math, and why most handmade pricing leaves money on the table.
Inventory & production
Tracking raw materials, managing batch production, and preventing overselling across channels.
Software for makers
Honest comparisons of inventory tools, what they get right, and where they fall short for handmade businesses.
Multi-channel selling
Managing Etsy, WooCommerce, Amazon, and Faire simultaneously without losing your mind or your stock levels.
Business finance
The numbers that tell you if your business is actually working — COGS, overhead allocation, break-even.
Growing & scaling
When spreadsheets stop working, what wholesale really costs, and how to grow without burning out.
From the maker’s desk
I write about pricing your products properly, managing production, and making sense of the numbers behind a handmade business. New posts go straight to your inbox when they’re published.