Etsy fee reference — US sellers
| Fee | Rate | What it applies to |
|---|
| Listing fee |
$0.20 flat |
Per listing, charged when published or renewed. Renews each time the listing sells out (one renewal per unit for multi-quantity listings). |
| Transaction fee |
6.5% |
Item price + shipping charged to buyer + gift wrap / personalisation fee. |
| Payment processing (US) |
3% + $0.25 |
Total sale amount (item + shipping). Rate varies by country — check etsy.com/legal/fees. |
| Offsite Ads (optional / mandatory) |
15% under $10k/yr
12% above $10k/yr |
Only when Etsy placed the ad AND buyer clicked it within 30 days. Capped at $100 per order. Mandatory once you pass $10k in Etsy sales in the past 12 months. |
| Regulatory operating fee |
Varies by country |
Applied in certain countries (UK, France, Italy, Spain, Turkey). Does not apply to US sellers. |
Pricing rules of thumb
- 2× Materials cost × 2 = wholesale price (minimum floor — don't sell at retail for this)
- 3–4× Materials cost × 3–4 = Etsy retail price target. The extra multiple covers labour, platform fees, overhead, and margin.
- 40%+ Target at least 40% profit margin after all fees AND after paying yourself for your time. Below 30% is a warning sign.
- 10–12% Etsy takes roughly 10–12% of revenue in fees on a standard sale (no Offsite Ads). Budget for it before you price.
- 25–27% Total fee burden on an Offsite Ads sale. If your margin is under 30%, an Offsite Ads sale can wipe out your profit.
Signs you may be underpriced
- Your profit margin is under 30% after including the cost of your time
- You haven't accounted for Offsite Ads — a single boosted sale at 15% can flip a thin margin negative
- Your "cost" only includes materials, not the time it took to make the item
- You're charging the same for shipping as your label cost — you're eating the fees Etsy applies to shipping revenue
- You haven't raised prices since Etsy increased its transaction fee from 5% to 6.5% in April 2022
- Your profit disappears on orders with gift wrap because you haven't factored in the fee base it adds
Payment processing rates by country
| 🇺🇸 United States | 3% + $0.25 |
| 🇬🇧 United Kingdom | 4% + £0.20 |
| 🇨🇦 Canada | 3% + C$0.25 |
| 🇦🇺 Australia | 3% + A$0.25 |
| 🇪🇺 Eurozone | 4% + €0.30 |
| 🌍 Other countries | Check etsy.com/legal/fees |
Rates as published by Etsy. Confirm current rates at etsy.com/legal/fees before pricing decisions.
Before you list — quick checklist
- ☐ Calculated true cost including materials and your time
- ☐ Accounted for shipping label cost (not just what the buyer pays)
- ☐ Checked what Offsite Ads would do to this margin
- ☐ Margin is 40%+ after all costs
- ☐ Price covers 10–12% standard fee burden before you see a dollar
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